Marketing Communications Resume

Marketing communications resume is written by marketing executives. Marketing communications is a part of an elaborate marketing plan, as it comes under the 'promotion' part of marketing. On elaborating this point, one can say that four key things come under the process of marketing – price, place, product, and promotion.

The job of a marketing executive under the promotions part is to communicate to the target audience through suitable promotional activities about the upcoming product. Product launch event is one of the most useful practices to spread positive buzz around the product. Apart from the event, other things that come under marketing communications are product advertising (online, TV, radio, and print), product branding, direct marketing (direct mailers), PR activities, sales promotions activities, and sponsorships.

These jobs are divided among various people working in the marketing division of the company, which is managed and directed by the senior marketing manager.

Education wise, a person applying for such a job requires to have completed an MBA degree in marketing together with an impressive graduation degree in any stream. He should ideally have some kind of prior experience if he is applying for a higher position such as that of a marketing manager.

Following points are to be kept in mind while writing a resume:

Proofreading your resume – Once you have written the entire resume, the next thing to do is to proofread it thoroughly and look out for any kind of mistake in the encore draft. These mistakes are generally in the form of spelling mistakes or erroneous facts related to details such as dates, designations, contact details, and names. Stay away from such mistakes because these can actually spoil your reputation in front of the reader. Remember, first impression is the last impression.

Dividing the resume into headings and subheadings – Your resume will look clearer and become easier to read and find the desired details if you use clear headings and subheadings in the body. Use headings such as objective statement, work experience, skills, etc. This will also make the work of the recruiter a lot easier.

Avoiding the use of long sentences – One should use bullet points and avoid the usage of long sentences. All the sentences should be to the point and written in a short and crisp manner.

Abstaining from writing a long resume – One should keep the length of his resume short and justified. There is no point in adding pages after pages to the resume. Only the relevant information needs to be written, rest everything can be excused from the body of your resume.

Following is a marketing communications resume sample for your reference.

Jacob Flynn
123, Lincoln St.
Boston, MA, 01234
(123) 456-0987
jacob.flynn@example.com

Objective Statement:

To take up the job of a marketing communications executive in a reputed company and dedicatedly work towards strategizing and practicing effective marketing plans that directly profit the products and services and thus, boost the sales.

Profile Summary:

6 years of solid experience in the field of marketing promotions
Specialized in online branding, thanks to Facebook, LinkedIn, and Twitter
Have been involved in various marketing campaigns such as Harrison Smith Men's Accessories Show, Audi XYZ Model Launch Event, etc.
Worked with reputed companies such as QuickM Communications and Kevill Ltd.
Well connected in the industry with good contacts with various media houses, reporters, and store chains

Skills Summary:

Good planning skills and sound knowledge of the market base
Clear knowledge of various marketing models and strategies
Solid communication skills in English, both written and verbal
Expert in utilizing the online social websites for promotional and branding purposes
Good interpersonal skills and ability to perform in a team with various kinds of people

Work Experience:

QuickM Communications
Marketing Communications Executive
(2011-Present)

Worked with the team for clients such as Audi and Harrison Smith
Used Facebook and other social media sites to promote the client's products
Developed marketing strategies based on market research and determined effective platforms for marketing campaigns
Generated a database of target audience and also indulged in direct marketing

Kevill Ltd
Marketing- Planning Division
(2008-2011)

Developed market reports based on research and pilot studies
Devised effective plans for product launches and promotional events
Worked in close association with the marketing division manager

Educational Qualification:

Post Graduation in Business Administration from University of California, CA, 2008
Graduation in Arts from University of California, CA, 2006

Achievements:

(Fill this section with your professional achievements.)

This is how a marketing communications resume is written for applying for respective posts in reputed companies. Read the illustration provided above and compose a winning resume.