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Advertising Manager Resume
The job profile of an advertising manager is closely associated with sales and marketing functions of any organization. Advertising is one of the media or communication channels used for promoting products or services with the aim of increasing the revenue of a business. Thus, as an advertising manager you are required to have all the details about different sales and marketing functions. You have to focus on the activities such as brand building, marketing, communication channels, telemarketing, direct selling, brand endorsement and all the different tasks associated with advertising.
You should have knowledge about merits and demerits of different advertising media so that you can decide which media and communication channel is useful for which product or service. It requires innovation and creative talents to give specific requirements or ideas for development of an advertisement. It starts from market research to advertising or promotional activities and lastly results into sales and generation of revenue which is the ultimate objective of any business. So, you need to focus on all these skills, researching attitude and expertise while writing a resume for an advertising manager.
Resume Example
Clifford E. Boss
4778 Prospect Valley Road
Los Angeles, CA 90017
Contact No.:310-957-3304
cliffordeboss@example.com
Career Objective:
To function as a channel and work towards the growth of the business empire and be associated with an organization that provides me with an opportunity to use my innovative skills and talents.
Profile/Summary:
- Extensive experience in marketing, research and advertising
- 3 years of experience in promotional activities of the business
- Acquainted with the use of a multi-media to convey messages
- Advertising expenses optimization with a close watch on campaigns and promotions
- Functioned as a direct marking executive for several years
- Well familiar with different channels used for marketing products or services
Skills:
- A wide range of innovative ideas
- Expertise in managing marketing functions
- Excellence in discharging PR functions (Public Relations Functions)
- Wide experience in successful implementation of advertising campaigns
- Well acquainted with the recent trends and developments in the area of business promotion
Education:
- Graduated in Fine Arts from the University of California in 2004
- Completed masters in Marketing Management from Los Angeles Business School in 2006
- A diploma course in Mass Communication
Certification:
- Completed Certification Courses in French and German Languages
- Certification course in journalism
Professional Experience:
Marketing Manager,
R &L Industries Ltd.,
2006-2009
Duties:
- Managing sales and marketing functions
- Close monitoring of sales target achievement
- Implementing organizational policies set by top executives in relations to sales and revenue department
- Successful implementation of different advertising campaigns designed for increasing sales and revenue of the business
- Public relations function execution so as to refine and improve the company image in market and seek for long term benefits
- Close monitoring of marketing budgets and attainment of standards set by the executive
- Provide reports, charts on monthly basis to facilitate policy formulation and revision
- Extensive research in the area of current market scenario and its requirements
- SWOT Analysis to identify the different external opportunities and threats to the business and internal business weaknesses and strengths
Assistant Advertising Manager
Wilfred's' APW Manufacturing Ltd.
2009 - till date
Duties:
- Discharging PR Functions (Public Relations Functions)
- Implementing promotional campaigns
- Achieving sales targets with respect to advertising effect
- Closely monitoring the increase in sales in relation to advertising and promotions campaigns
- Supervising a team of advertising department
- Forming various strategies with respect to effective implementation of promotional activities
Achievements:
Got 'Best Performance Awards for Consistent Performance' for achieving sales targets established by the company
Affiliations:
- An active member of a charitable trust working for the social welfare activities
- Affiliated to a Health Club
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