Marketing Consultant Resume

Marketing consultants are typically independent contractors who are responsible for advising, as well as formulating marketing strategies in order to help their clients in promoting and launching products and services effectively; while also collaborating with their clients' advertising and public relations departments, so as to create successful and unified plans. There are other important duties, which include researching consumer behavior and preferences in order to create the best ever strategic results while meeting consumer needs. Employers generally require marketing consultants who have obtained a bachelor's degree in a business or marketing communications field of study. In addition, internships or entry-level work experience as marketing researchers or sales representatives are also good enough reasons or credentials to have, in order to better your chances of getting hired. Marketing consultants must collaborate frequently with a company's advertising, promotion, and public relations sections, often through conferences, in order to meet strict deadlines. Travel is also essential in order to meet with various clients. Because of the demanding nature of this profession, working more than 40 hours per week is not uncommon.

The marketing consultant's role requires an analytical mind, and a personality of exceptional report writing skills, communication skills, and is able to negotiate effectively with clients. The profile requires the candidate to prepare proposals, develop an effective marketing strategy, and/or assist in the current strategy.

Working closely with the marketing department, and networking with extraneous sources, the marketing consultant will conduct interviews, design questionnaires, present well, and have exceptional research skills. They should also be able to take charge of a situation for the good of the company and its employees. Possessing extremely sound technical and computer skills is a bonus, and fantastic interpersonal skills are a must.