Advertising Media Planner Careers

WORK ENVIRONMENT:-

Your job as a media planner will be to ensure that advertising operations are seen by as many people as possible. You will have to choose the best manner of reaching your target audience, by making use of radio, television, press promotion, picture and Internet.

Your job can consist of:-

• meeting the account executive and patrons to know the advertising requirements of the patrons
• carrying out the research on target audience television screening, evaluation behavior and standard of living

• making use of monitoring organization like broadcasters audience research and radio joint audio research board
• developing the finest times and places to give you an idea about advertisements
• giving plans and costing to the patrons
• working together with the researchers, creative teams and other member of the advertising team
• work with the media buyer to book and cost the advertising space
• developing effective relationship with the media

You will have to work on numerous accounts at once time. In smaller agencies, your job might get merged with the media buying.

QUALIFICATION, EDUCATION AND EXPERIENCE:-

The employers are interested in your personal qualities i.e. fast judgment, creativeness and business sense, more willingly than your recognized qualifications.

As you might be aware that advertising is the competitive industry to join, so you might have the benefit with the BTEC HND or degree in the following given subjects:

• marketing
• advertising
• business management
• communication and media studies
• psychology
• operational and statistics research

You may have to work as a junior administrator in the minor agencies and work your way up as your experience in the industry expands.

No matter what your background is, the only thing is you will have to show the agencies that you are fully fascinated about media.

It will be great if you have an experience in the advertising agency before looking for your first job. You can speak to the agencies directly regarding placements and make industry contact all through relevant groups on social networking sites. For more information on you can check the Institute of Practitioner in Advertising i.e. IPA website.

Any past experience in the marketing, sales, communication and media will be of great use.

To know about the advertising profession you can give visit to the Diagonal Thinking website.

TRAINING DETAILS: You can build up your skills on the job by starting your work as a junior media buyer. Your training will be covering report writing, understanding audience research, marketing techniques and communication skills.

You can work towards qualifications from professional association like:

• CAM Diploma in Marketing Communication- for this purpose you will require equivalent or at least the experience of 2 years
• IPA Excellence Diploma- for the people who has the experience of at least 3 years
• IPA Advanced Certificate- 10 months on line course (more advanced)
• IPA Foundation Certificate- an on line course for junior staff with at least 6 moth experience in the field of Advertising

You can also take a course for the short term to remain up-to-date with your skills and knowledge all through your profession. Go through Account Planning Group website or IPA website for more details.

SKILLS and KNOWLEDGE:

• excellent oral and written communication skills
• strong negotiation and presentation skills
• self-confidence, tact and expressiveness
• ability to interpret and analyze statistic
• proficiency with the computers
• ability to work with many clients as a team member
• ability to complete the work within the given deadlines
• a specialized manner
• good understanding of media and business

SALARY AND OTHER BENEFITS:

• Preliminary remuneration can be between $ 18,000 and $ 23,000 p.a.
• If experienced this can increase to $ 23,000 to $ 45,000.
• Superior planners can be paid $ 60,000 or more.

Yours hours can differ- you will basically work from Monday to Friday, but the days can be longer than 8 hours if you have to complete the deadlines.

You will be office-based, but may have to visit the media owners and clients also.

DIFFERENT OPPORTUNITIES:

In the field of advertising the competition for the jobs is very tough as it is the popular career among the graduates.

An opening for the jobs appears in the trade magazines, nationalized press, and IPA website and in the dedicated recruitment agencies. Though, all the jobs are not promoted, it is possible that you speak directly in the industry to find work.

As a recognized media planner, you can turn into the account management. Self-employed planning work is also possible. With excellent track record and experience you can attain the position of the senior manager or planner.

Check out latest resume for career changer (advertising) for your corresponding career.

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