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Market Research Executive Careers

Market Research Executive Careers

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WORK ENVIRONMENT:-

As a market research executive you will be responsible for collecting and analyzing the information to assist the government and business clients discover about attitudes of people towards consumer products or communal or political matters.

Being a market research executive, you will tend to specialize in a specific type of research-consumer/industrial, political or social. You can perform research by making use of 2 important methods:

  • Qualitative: involves scrutinizing more comprehensive information gathered from focus groups and in detail questionnaires
  • Quantitative: based on numbers and entails examining survey outcomes from large examples of people

Based on the type of research, your job will involve:

  • meet up with the clients to discuss about the research project
  • dealing with the financial plan
  • impending with the proposal and plan and presenting it in front of patrons
  • manipulating questionnaires and systematizing surveys
  • checking the growth of the surveys
  • meeting researchers and interviewers
  • make analysis of the information and present it to the clients
  • giving advice to the clients on how to use the research

Many jobs comprise of computer work, for examining statistics, for research and for producing reports.

QUALIFICATION, EDUCATION AND EXPERIENCE:-

Market research is a viable industry to join, and many employers will anticipate you to be skilled to BTEC HND or degree level.

You might have a benefit with degrees which include the study and application of statistics, like:

  • sociology, psychology, anthropology or social sciences ( for qualitative research)
  • economics, statistics, mathematics or business and management ( for quantitative research)

Engineering and Science degrees can be helpful for some specialist industrial market research jobs. Verbal communication is an advantage for international work.

It will be good if you have a prior experience in sales, marketing, and advertising or as a market research interviewer.

You may find your initial job as a market research executive all the way through one of the graduate training schemes that several superior employers run for new workers. Otherwise, you can begin as a research assistant in an agency, and get the promotion to account manager or executive as your experience increases.

TRAINING DETAILS:-

You will generally build up your skills on the job, and your employer might also give you a chance to take courses during your profession.

Your training might involve the opportunity to obtain the qualification from the Market Research Society (MRS) like:

  • Market and Social Research Practice Diploma (for experienced researcher)
  • Market and Social Research Practice Advanced Certificate (for researchers at the beginning of their profession)

You can take training for full time or part-time Advanced Certificate at various training centers or universities. The Diploma is obtainable by distance learning or part-time.

You might take part in MRS Professional Development Scheme, where MRS has a recognized certain employers domestic training programmers. If your employer is a part of the scheme, you will obtain the Diploma, Advance Certificate and complete membership of MRS by the end of the 3 year programmers. Visit the MRS website for further details.

If you are working in qualitative research, you might also find it useful to take the foundation course of Association for Qualitative Research (AQR). This is 3 days preparatory course for researchers who are fresh to qualitative research.

You can also take a postgraduate course in the marketing, social research, statistic when you are working. A number of Masters degree's are certified by MRS. Check the website for more details.

SKILLS and KNOWLEDGE:-

  • aptitude to make analysis and interpretation
  • excellent computer and maths skills
  • good people and communication skills
  • good communication skills for making questionnaires and writing reports
  • truthfulness and attention towards details
  • ability to manage the time and good organization skills
  • aptitude to work effectively under pressure
  • fascinated about the psychology and behavior
  • an understanding of business
  • ability to solve the problems

SALARY AND OTHER BENEFITS:-

  • Preliminary salaries can be between $ 20,000 and $ 23,000 p.a.
  • With experience, this can increase to between $ 25,000 and $ 35,000.
  • Leading market research executives can make up to $ 50,000 every year.

WORKING CONDITIONS:-

You will have to work from Monday to Friday on standard office hours, with rare overtime if necessary to meet up with the deadlines of projects.

You will mainly be based in the office, but you might sometimes have to give a visit to the clients and focus groups.

DIFFERENT OPPORTUNITIES:-

You will have to work for the market research consultancy and agencies, social research bodies and advertising agencies. You might also get the chance in the big company's domestic research department.

Jobs are broad casted in the nationalized and industry press, by professional employment agencies and on graduate employment websites.

If experienced, you can make advancement into the management position or become a temporary research consultant. You can also turn into the field of advertising and marketing.

Here are sample of marketing analyst resume and assistant account executive resume example for excelling in your interested career.

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