Sales Promotion Executive Careers

WORK ENVIRONMENT:-

Being a sales promotion executive, it will be responsibility to run promotional marketing campaign so as to increase a profile of company and increase their sales.

For drawing the attention of the customer to the products or service you are endorsing, you may use tactics like competitions, free gifts, money off-vouchers or token collects offers. You can reach people in different manners like special events, in-store displays, direct mailing and advertising.

Your duties and responsibilities will basically include:

• meet up with the suppliers and clients to know more about the products and services
• building up the ideas for marketing operation or stratagem

• research markets and clients
• giving various ideas to the patrons
• meeting other personnel in the marketing and promotions group
• writing promotional advertising material
• estimating projects and ensuring that everything is under financial statement
• making sure that each and every part of campaign works smoothly
• giving reports on development of the promotion and moderating its efficiency

In several jobs you may be known as brand or account executive.

QUALIFICATION, EDUCATION AND EXPERIENCE:-

You can come to sales promotion from various surroundings, though it will be more helpful to have prior experience of sales, advertising, marketing or customer service. Employers will be mainly fascinated in your interest, skills and business intelligence.

However, this is a viable industry to join, and some employers might prefer you to be a graduate. All the subjects are acceptable, but a degree or BTEC HND in marketing, business, advertising and management or psychology might give be some benefit.

If you have a degree, you might be able to get into the industry through a graduate training scheme like scheme that MCCA (Marketing Communication Consultants Association) runs for its member agencies. Check the website of MCCA's websites for information.

It will be good if you try to find work experience in marketing promotion agency earlier that searching your first job. Contact the agencies directly to ask about the work placements.

TRAINING DETAILS:-

You will basically begin as a junior sales promotion executive and build up your skills on the job. Some big agencies run planned graduate training schemes.

Your training might include the chance to achieve requirement from the Institute of Sales Promotion, containing:

• Diploma in Promotional and Interactive Marketing- a part-time course of 18 weeks, which is the important qualification in the sales promotion industry
• Certification in Promotional and Interactive Marketing (ISP)- an initial course that numerous agencies use as a part of their training for fresh personnel

The IPS also presents a variety of seminars and short term courses in diverse aspects of sales promotion. See the sales executive objective website for more details about their training and qualification.

If you handle the direct marketing in your job, you can also obtain short courses and qualification from Institute of Direct Marketing (IDM). See the website of IDM for further details.

SKILLS and KNOWLEDGE:-

• excellent communication skills
• creativity and problem solving skills
• great attention towards details and good organizational skills
• ability to work with the team members well
• enthusiasm and keenness
• ability to finish the work within the determined deadlines and work under pressure
• fluency and self-assurance for advertising your ideas
• understanding of financial plan and good sense of business

SALARY AND OTHER BENEFITS:-

• Classic opening salaries are between $ 19,000 and $ 22,000 a year.
• With experience, this can increase to between $ 26,000 and $ 35,000.
• Account directors can be paid up to $ 50,000 every year or even more.

WORKING CONDITIONS:-

You will normally work during the standard office working hours, from Monday to Friday, with extra time whenever required to meet up deadlines of campaign or remain present at promotional event outside the office hours.

At the beginning of your profession, you will basically be based in the office, though you can occasionally visit the suppliers and attend events. With the experience, you will expend much of your time on the road, visiting customers.

DIFFERENT OPPORTUNITIES:-

You can work for marketing communication or for sales promotion agency that presents the clients with variety of services which includes sales promotion. Many agencies are based in most important cities.

If you are having good experience, you can work on larger accounts and can be promoted as a senior account manager, sales executive or account director

Jobs may be publicized in the confined or nationalized press, professional recruitment agencies or industry magazines.
Here is sample of sales team leader and sample of retail territory representative resume. for excelling in your interested career.

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